Autopilot Daily
Digital Product Launch Starter Checklist
35 checkpoints for solo builders who want to launch a digital product without missing the infrastructure that actually drives sales.
Most launches stall not because the product is bad — but because the infrastructure is missing. This checklist covers the five areas that separate launches that convert from ones that go quiet after day one. Work through it in order.
Before You Build
- Define the exact problem the product solves in one sentence
- Define the exact buyer in one sentence
- Identify 3 places your buyer already spends time online
- Confirm that similar products already sell in this category
- Choose your format
- Set a price anchor before you finish building
Build Essentials
- Write the product title before finalizing the full product
- Define the outcome or transformation in one clear sentence
- Create a simple asset tracker
- Confirm the product can be delivered cleanly after purchase
- Test packaging, file access, and delivery end-to-end
Launch Infrastructure
- Landing page is live and loads correctly
- Email capture is connected to your ESP
- Confirmation automation is working and tested
- Payment processor is connected and checkout is live
- Thank-you / delivery flow is working from buyer perspective
- Primary CTA is consistent everywhere
Marketplace Readiness
- Product title is optimized for clarity and search
- Product description is written to convert
- Preview images or screenshots are ready
- Categories and tags are set correctly
- Marketplace formatting is clean and complete
- Affiliate option enabled or explicitly declined
Launch Execution
- Launch email is written and queued
- Product is published in relevant communities
- Published to at least one social platform
- 5 warm prospects contacted directly
- First sale or traction moment is documented
After Launch
- Collect at least one testimonial within 7 days
- Identify top traffic source from launch week
- Log revenue, refund rate, and conversion data
- Set a 30-day relaunch reminder
- Add the product to your catalog or portfolio page
Want the full system behind this checklist?
The Digital Product Launch Automation Kit gives you the plug-and-play version of everything here: launch command center, launch emails, marketplace templates, affiliate assets, and post-launch tracking.